Four years ago, Atlantic Builders, a diversified firm in Fredericksburg, Va., near Washington, was the poster child for excessive warranty work. “It was a classic case of building a house and then rebuilding it,” says principal Tom Schoedel regarding the two points against revenue he was spending...
Customers are willing to pay a premium for trustworthy brands. A Reader’s Digest Most Trusted Brands Study in 2018 found that consumers are willing to pay more money to support products/services from brands they trust. Here are four time-tested strategies to build your company’s brand: 1. Define...
In a previous blog I wrote about how to deal with a client’s hard stop regarding budget when the best solution might cost more. A reader asked the following: “[Does] anyone have to deal with clients that become frustrated with you, the general contractor, when they exceed their allowances or ‘hard...
