In today’s market, many contractors face a unique challenge that many had never had to face in the years prior. That challenge is reputation management. Business is no longer as simple as it once was due to the impact of technology and the internet. Consumers have access to more information about you, your business, even the businesses of your competitors. Back in the day if someone called for your services you were granted the advantage of delivering your pitch about your prices and the quality of your efforts. Now, consumers already have that information, including reviews and references at their fingertips. Your business is constantly being rated and graded – which means you have to manage your business reputation well to grow your business. To learn more, keep reading to pick up a few tips that can help you manage your business reputation effectively.
A solid business reputation starts with doing your homework and seeking feedback. Encourage your customers to fill out surveys to help improve performance and keep in contact through holidays and seasonal blasts. This information will give you a proper foundation and give your customers a great impression of your business. It also gives you the insights you need to improve in key areas of your construction company. It’s these small improvements, touchpoints of service and communication that consumers will appreciate the most. Consumers often miss the big stuff, but never forget the little things that help them have a positive experience. Because of rating sites like Yelp or Angies List, consumers can often illustrate the few negative experiences that may have transpired to the public. Negative reviews can have a detrimental effect on one’s business. For this reason, it’s important to always be proactive online. As contractors, we spend little time behind a computer screen, but it’s important to take time to set up and manage business profiles on sites like these. This will give you a platform to not only respond to your customers, but it will also show others you’re dedicated. Take advantage of the free press and nudge customers to leave positive reviews by promoting your presence and use of these platforms. Having a lot of positive reviews is great insurance against the occasional bad one. Use Yelp, Angies, and even Google My Business as tools to engage with your consumers and protect your business’ reputation. Research has also shown that the use of these sites and resources will also improve your SEO as consumers search for contractors in their local area. My last point about handling your business reputation is to always protect your business. This means using strong passwords, implementing cybersecurity on your device, and protect your client information. Your business’ reputation is very important and should not be left open to be abused or taunted.
Think of it this way: people can talk good or bad about your business, but you have the tools and power to make it work in your favor. Deliver quality service, promote the value of your business offerings, and engage with your consumers. In return you will influence positive reviews and references that will lead to an increase in both new business and recurring. Get after it and start taking control of your business’ reputation now.
